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TV Ratings for Many Sports Are Down. Don't Read Too Much Into It Yet. - The New York Times
Screen Time Dollar Signs
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Must Know Advertising Terms and Metrics | Bionic Advertising Systems
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TV Ratings Explained: A Guide to What the Data All Means – The Hollywood Reporter
Chart: Virus Outbreak Gives TV Ratings a Boost | Statista
How useful are TV show ratings for brands today? - Talkwalker
Deciphering the TV ratings scoreboard - ESPN Front Row
Screen Time Dollar Signs
