![Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA](https://c8.alamy.com/zooms/6/07f2045da58d426098518a2376fc0458/2ew7r11.jpg)
Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA
![Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA](https://l450v.alamy.com/450v/2ew7r0y/l-r-alegra-ohare-adidas-originals-vp-of-global-brand-communications-and-tennis-legend-stan-smith-attend-adweeks-28th-annual-brand-genius-gala-at-cipriani-25-broadway-in-new-york-ny-on-october-18-2017photo-by-anthony-beharsipa-usa-2ew7r0y.jpg)
Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA
![Delve into the insights of Alegra O'Hare, Vice President Global Brand Communications at adidas Originals , as she shares insights on the influence of sonic branding and Music in Brand strategies. — Delve into the insights of Alegra O'Hare, Vice President Global Brand Communications at adidas Originals , as she shares insights on the influence of sonic branding and Music in Brand strategies. —](https://images.squarespace-cdn.com/content/v1/64830492fb6dfa59ce280248/1690982723256-IL69RQUXU72IJ2YHKIDW/7be06-101-gm-alegra-ohare.jpg)
Delve into the insights of Alegra O'Hare, Vice President Global Brand Communications at adidas Originals , as she shares insights on the influence of sonic branding and Music in Brand strategies. —
![Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA](https://c8.alamy.com/comp/2EW7R0X/alegra-ohare-adidas-originals-vp-of-global-brand-communications-attends-adweeks-28th-annual-brand-genius-gala-at-cipriani-25-broadway-in-new-york-ny-on-october-18-2017photo-by-anthony-beharsipa-usa-2EW7R0X.jpg)
Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA
![Screenvision Media on X: "Our 2nd day at @Cannes_Lions included a #terrassetalk with Alegra O'Hare of @adidas and the @adweek Creative 100 event with @Adaripp, Eva Santos Bouzas and our Creative Chair Screenvision Media on X: "Our 2nd day at @Cannes_Lions included a #terrassetalk with Alegra O'Hare of @adidas and the @adweek Creative 100 event with @Adaripp, Eva Santos Bouzas and our Creative Chair](https://pbs.twimg.com/media/DgJ4IoWW4AAipio.jpg)